Why use hologram security
labels?
Manufacturers
spend millions to produce products and documents in the
hopes that consumers will buy them. Consumers on the
other hand expect to get what they pay for.
Counterfeiters cost both manufacturers and consumers
major losses. The magnitude of the POTENTIAL LOSS
is staggering. Manufacturers are robbed of revenue while
consumers are robbed of quality products and performance
guarantees.
Aimed at stopping counterfeiters security
holograms are aimed at eliminating cheap imitation
products and documents from the marketplace by
protecting products and documents from becoming
counterfeited.
Holograms can be used by software
manufacturers, passport producers, car manufacturers,
creators of brand name products, credit card companies,
CD producers, telephone card distributors. The
possibilities are UNLIMITED.
What is Holography?
HOLOGRAPHY
is the process by which three-dimensional visual
information is recorded, stored, and replayed. The
multi-dimensional images appear when held under certain
light. A unique feature of the security hologram
is the "parallax" which is the ability to see
a scene and colours from many angles and depths. The
colourful effect comes from microstructures within the
hologram label, which cause diffraction of the light
hitting them.
Another feature of security holograms is the
complex optical patterns that they contain. These
patterns encode information about the depth and
photographic appearance of the image. Creating the
master security hologram (originator) requires precision
optical instruments, lasers and special photosensitive
materials. Some produced holograms are known as
"covert" because the information is imbedded
within the hologram sticker and is only visible
under certain types of light allowing for an additional
level of security and verification. After the master
security hologram is created, the image can be
mass-produced in a variety of formats.
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